Outbound marketing is when a marketer reaches out to people to see if they are interested in a product.
As a marketer agar me apne product ko audience tak ke kar ja rha hu toh use out outbound marketing kehte ha or ise traditional marketing bhi kaha jata ha.
- Cold calling
- Door to door visits
- Trade events
- Trade bazaars
- Email blasts to purchased list
- Outsourced telemarketing and advertising
Today outbound marketing is not that much effective.